Website pages, editorial, advertorial, print, digital ads and social. This form gives us what we need to write copy that sounds like you, and to get it right the first time.
Seven questions in four parts. Fields marked • are the ones we really need. Use Save draft at the bottom to stop and come back. Nothing you type leaves your browser until you choose to send it.
Three questions. This is the part that decides whether the copy we write is the right copy.
Who you are, what we're calling this job, and when you need it. Write your brand name exactly as it appears in your own materials.
What we're writing, where it runs, and any limits we need to write to. Tick every asset type that applies.
An angle is a different way into the message. We write three tone options for each angle, so you can compare and choose.
One audience. One message. Tell us who's reading, what you want them to think, feel or do, and the single thing that has to land. This is the most useful box on the form.
The one message, good: "You can move your whole team onto the new system in a weekend, without losing a single file."
Too broad: "We're innovative, trusted, affordable and customer-focused."
Proof, good: "4,000 customers. Rated 4.8 on Google from 900 reviews. Setup takes 48 hours on average." Only use what you're happy for us to publish.
What we can read before we write, and the rules the copy has to follow. If you don't have something yet, leave it unticked. We'll talk it through.
Tick what you have and can share. Send files to us by email, or add links below.
The rules your copy has to follow. If you have a style guide that covers this, just tell us which one.
Skip this part if the job isn't website copy. If you're not sure of SEO requirements yet, let us know and we can help.
One question, worth thirty seconds.
Anything we haven't asked that we should know. Past copy you loved or hated counts.
One last thing. Copy lands faster when the person who approves it has seen the brief. Put their name here.
Simple. Clear. Human. Onwards!